
ABOUT ME
PRODUCER. STRATEGIST. DESIGNER.
I'm a multimedia strategist specializing in Web, UX, Event, and Campaigns. As a production multihyphenate, I lean on my experience in the fast-paced arena of media and live production. to approach my clients' and employers' goals from a multifaceted perspective.
Located just outside of Los Angeles, I like to spend my free time in the California sun, with a good book and good company. When I'm not working through my next project or delving into a good story, you can find me honing my photography on a mountainside trail and traversing Ventura and LA counties in search of that perfect moment.
dIGITAL STRATEGY
We live in a digitally driven world. With information flying at us from every direction its increasingly easy to fall into information overload. This is why information architecture and a prescriptive digital strategy are the cornerstones of effective digital media production.
With a keen eye for media design and user experience I have produced and managed on-brand creative content for a variety of projects — from startups and independent clients to corporate and entertainment media agencies.

Writer & Producer
As a producer for WOKV, I managed on-air content for live and prerecorded programming, thriving in the fast-paced newsroom environment before and amid the volatility of the Covid-19 Pandemic and the 2020 Presidential Elections.
In addition to the production of WOKV's local lineup, including Jacksonville Morning News, The Home and Garden Show, and Consumer Law Hour, I monitored breaking news, wrote and recorded content for morning news wraps and special programming, and manage web and social content.
Production comes in many forms but is rarely done alone. Do you have an idea or multimedia project that needs a fresh set of eyes? Let's chat! I would love to hear from you.
PRODUCER. STRATEGIST. DESIGNER.
keith parnell
